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Don’t go for ‘WOW’, go for ‘of course’

In the beginning of the year Wouter de Bres wrote this fantastic article on digital product design principles.

I wrote down twelve design principles for our team at Degreed to help us make design decisions. I tried to make them practical and clear and hopefully they are useful for anyone who is working on digital products.


Freek Van der Herten is a partner and developer at Spatie, an Antwerp based company that specializes in creating web apps with Laravel. After hours he writes about modern PHP and Laravel on this blog. When not coding he’s probably rehearsing with his kraut rock band. He loves waffles and butterflies.