You can get your brand or product in front of that audience by running an ad in the newsletter. An advertisement will run for an entire month (but keep in mind that the newsletter is sent out only once every two weeks).
An advertisement consists of a title, a link that goes behind it, and a short description of one or two sentences. I’ll tag on ” (sponsored)” to the title so it’s clear to the readers that it’s an advertisement. Because the newsletter should come over as very calm, images or logos are not allowed.
Here are some statistics at the time of writing:
– the subscriber list contains 3500 members
– the reported open rate is 55%
– the reported click rate is 25%
I suspect that a large portion of the readers uses software that blocks trackers, so the actual open and click rates will probably be a bit higher. Rest assured that, because your ad will be text based, ad blockers will not detect or block it.
If you are interested in placing an advertisement in the newsletter, or have any more questions, you can email me at [email protected].