Michael D. Hill posted a great new video on his blog where he makes the case for optimizing for scannability.

As programmers trying to ship more value faster, we want to optimize first around the part of the work that we spend the most time on, and that is scanning code– formulating little, tiny questions and flipping through the code looking for the answers. We optimize for scanning by focusing our attention on sizing, grouping, and, above all else, naming.

http://geepawhill.org/optimizing-a-program-and-programming/