Developers and their employers are often at odds over matters like clean or beautiful code and with good reason: neither ships a product or increases sales. Most end users don’t care what the code looks like, as long as the product works and meets their needs. That means that beautiful code goes out the window when the rubber meets the road and crunch time sets in. The fact of the matter is that framing code discussions in terms of beauty or attractiveness doesn’t help the case for getting code that’s clean. But there’s another way to frame the discussion that makes more sense, and achieves both the goal of writing clean code and meets the needs of most businesses: the concept of maintainable code.

http://www.brandonsavage.net/the-case-for-maintainable-code/